J.D. Byrider Execs Work With Heart
The American Heart Association Midwest Affiliate in Indianapolis, IN has named Jim England as Chairman of the Metropolitan Indianapolis Start! Heart Walk. England is president of the J.D. Byrider Advertising Group, Inc., the marketing and communications company for J.D. Byrider dealers across the country.
“This is a great honor for me”, England said. “I joined this company ten years ago because I had such admiration for the spirit of the people. There’s a lot of heart in the organization and now’s a great time to be involved with helping the American Heart Association.”
“J.D. Byrider is involved with the Start! Heart Walk specifically because it’s an event in which most people can participate,” England continued. “Simply lace up a pair of shoes and start walking.”
“It provides us with an opportunity to send an educational message to our customers,” says Jim Devoe, Jr., Byrider CEO. “Heart health is important and our customers need to know about healthy diet and exercise choices.”
According to England, “the AHA provides statistics that support walking as a great form of exercise. Most of our customers have kids, and those kids need healthy parents around.”
DeVoe and England signed up to be “Sole Mates” at the kickoff of the 2009 National Start! Heart Walk event earlier in the year at New York City’s Grand Central Station. “Jim DeVoe, Sr. is the guy who initiated our involvement with AHA and I’m thrilled that I’ve been able to keep that commitment alive within our organization”, England said.
For more information about J.D. Byrider, visit http://www.jdbyrider.com. For more information about the American Heart Association, visit http://www.americanheartassociation.com.
